The realities of a 24/7 media cycle require that organizations get their stories out quickly. Understanding when and how to engage the media is integral to the success of a campaign or initiative. Increasingly, organizations are turning to social media such as Facebook, YouTube and twitter to direct the timing and content of their messages.
Kate McGregor lives and breathes media relations. In addition to having led media relations teams at Foreign Affairs, Trade and Development, Industry Canada, Government House and Assisted Human Reproduction Canada, she has extensive expertise —from acting as an official spokesperson, to managing the media presence at events, coaching new spokespersons in their roles, and writing news releases, media advisories, media lines and questions and answers.